Set Up your Search Terms, Engines and Regions

Search Terms are the questions Rankscale asks AI Engines for you. Each one runs on the AI Engines and in the Region you choose. Together they decide what your numbers mean, so they are worth a few minutes of thought.

How Setup Works

1. In the Brand Setup Wizard, you first choose the Language and Region for your Brand.

2. In Review your search terms, edit, deselect or regenerate the suggested Search Terms. Your first checks run on a default set of AI Engines.

3. After setup, you can change engines, Region and interval for each Search Term in Search Terms.

📄 Setting up a Brand with the Brand Setup Wizard

What Makes a Good Search Term

• It sounds like a real question a buyer would type into an AI assistant.

• It is about a need, not only your name. "Best CRM for small agencies" tells you more than "Is BrandX good?".

• It matches a market you sell in, in the language people there would use. Track each market as its own Search Term.

Start with a focused set of around 10 to 20 Search Terms that covers your most important questions. Add more once you have seen a few rounds of results. More examples are in 📄 Choosing relevant Search Terms.

Mix Branded and Non-branded Search Terms

Rankscale labels each Search Term as branded or non-branded automatically, based on your brand names. Branded terms show whether AI Engines know you. Non-branded terms show whether they recommend you. On the dashboard, you can filter by Branded status in the Queries filter.

Choose AI Engines, Region and Interval

1. Open Configuration > Search Terms and add a Search Term, or edit an existing one.

2. In Tracking setup, select one or more AI engines.

3. Under Region, choose where to track this Search Term. Some engines also show a Language field.

4. Set the Tracking interval, for example Daily or Weekly.

5. Check the estimated usage line before you save. It shows the expected runs and Credits per month.

The available engines and what they cost in Credits are always shown in Tracking setup. For how Credits work, see 📄 Understanding Credits and Usage.

Regions and Engines to Know About

• Some engines do not use a Region. In that case the field reads Not used by the selected engines.

• If an engine does not support the Region you picked, the Search Term is deactivated and shows an Unsupported region badge. Choose another Region or engine to run it again.

Keep Them Organized

• Group related Search Terms into Topics, for example by product or buying stage. 📄 Understanding Topics

• Use Tags for anything that cuts across Topics, such as a market or campaign. 📄 Understanding Tags

• Need ideas? Prompt Research suggests Search Terms. All options for adding Search Terms are in 📄 Finding Search Terms.

Tip: Start with fewer engines and one interval for all Search Terms. Comparing results is easier when everything runs on the same schedule.