Your First Two Weeks

AI answers change from day to day, so a single run tells you little. This plan helps you set up well and get a reliable picture within two weeks.

Days 1 to 2: Set Up

• Set up your Brand, competitors and Search Terms. 📄 Setting up a Brand with the Brand Setup Wizard

• Choose your AI Engines, Regions and tracking interval.

• Invite the colleagues who will work with the results.

Days 2 to 4: Check the Basics

• Run through the first results checklist. Fix brand names, competitors and unsupported Regions now, while there is little history to correct.

• Add or remove Search Terms in this phase rather than later. 📄 Check your First Results

Week 1: Learn the Dashboard

• Look at the period average on each score card, not the change from one day to the next.

• Compare branded and non-branded Search Terms. They answer different questions.

• Open Citations to see which sources AI Engines rely on for your topics.

Week 2: Pick a First Action

• Choose one Search Term where competitors appear and you do not. 📄 How to Prioritize Which Search Term to Fix First

• Find out why, and plan one change to your content or presence. 📄 Spotting SEO, Content & PR Gaps

• Set up how you want to follow results, for example a shared dashboard.